Color Palette

Usage Guidelines

The signature colors of IMS Health are made up of cooler hues that drive our brand recognition. With a mix of trust, loyalty, and playful sophistication, these colors make our branding immediately recognizable. It’s best to use one to two primary colors as your dominant color within an app/design, refrain from using all 3 at once. Primary colors help determine your dominant app color ie. text links, buttons, navigation and overall look and feel. Use variations of that color to show interactivity, i.e. all buttons are Water 300, and hover interaction uses Water 400.

Download color swatches on the Design Resources page.

Primary Colors

Atmosphere

50 #CCECFE
100 #98DAFD
200 #5AC5FF
300 #32B5FC
400 #2688BD
500 #00507C
600 #002C44

Water

50 #C9DEFE
100 #94BEFE
200 #599BFF
300 #297DFD
400 #1F5EBE
500 #153F7F
600 #001E4C

Lavender

50 #F2DBFF
100 #C48BE5
200 #9B54C5
300 #7F3CA7
400 #682C8C
500 #4F1671
600 #27003E

Neutral Colors

Gray

50 #F2F2F2
100 #E5E5E5
200 #D9D9D9
300 #CCCCCC
400 #B2B2B2
500 #999999
600 #666666
700 #333333

Black

#000000

White

#FFFFFF

Supporting Colors

Red

50 #FFE3DF
100 #FFA499
200 #FF705E
300 #FF1D00
400 #D31800
500 #AB1400
600 #931100

Orange

50 #FFE8D1
100 #FDC58F
200 #FF9934
300 #F17800
400 #D86B00
500 #B55A00
600 #834100

Yellow

50 #FFF3CC
100 #FFE697
200 #FBD660
300 #FECE34
400 #E2B627
500 #AB8B24
600 #80681A

Green

50 #D7FDDC
100 #9BF1A0
200 #6AD870
300 #43B649
400 #28992D
500 #2D8632
600 #19671D

Blue

50 #D8E4FF
100 #98B6FF
200 #4A7FFE
300 #004BFF
400 #003DD1
500 #002E9C
600 #0B276C

Indigo

50 #CDECFF
100 #AEE0FF
200 #69C5FF
300 #29ABFD
400 #1C96E4
500 #0071B9
600 #004C7C

Violet

50 #F0D6FF
100 #BC86C8
200 #A34BB7
300 #883F98
400 #6D2A7C
500 #540F63
600 #420050

Pink

50 #FFDDEA
100 #FDADCB
200 #FF5B99
300 #FF0060
400 #DE0054
500 #B70045
600 #8C0035